An insightful guide on the possible business use cases of OpenAI’s GPT-3.

GPT-3, OpenAI’s latest offering, is the new star on the AI block, and it has taken the entire AI community by storm right from the day of its inception, be its human-like text generation capabilities, its 175-billion-parameter colossal size, or the fact the OpenAI chose to keep the algorithm proprietary instead of making it open-source. 

For that uninitiated, GPT-3 (stands for Generative Pre-trained Transformer- 3) uses advanced generative deep learning algorithms to perform all sorts of natural language processing tasks such as text translation and text generation with a human-like ingenuity.

Simply put, the GPT-3 pushes text generative AI to its very extremes, it being so good at what it does that, let’s say, while talking to a chatbot that uses GPT-3 at its core, you simply won’t be able to tell it apart from an actual human for most of the time. Early beta tests have shown that the AI model is capable of having continued conversations with the user just as if you are talking to another human being, something which is not seen in traditional chatbots. One can even say that GPT-3 is probably the best text-generative AI solution right now.

Now of course, with an AI tool so powerful, the list of possible business and personal use cases of GPT-3 is truly immense, especially in this “pandemic” society, where the demand for AI-based automation is at an all-time high. 

We, humans, tend to like things that are simplified. GPT-3 can achieve this exact thing for the businesses— simplify things for the consumers, and assisting them with advanced voice or text-based user experience. Let us discuss a few probable business use cases of GPT-3.

Online Shopping

Almost all online businesses nowadays use chatbots to aid and assist their users. The user simply tells the chatbot its preferences, and based on the given preferences, the chatbot suggests the user some products. 

It is pretty simplified. However, it lacks the personal human-touch of an actual salesman. 

A salesman would go out of his way to suggest more products based on your personality, your interests, and other traits. Here’s where GPT-3 enters the scene. Combined with sentiment analysis and advanced recommender systems, a GPT-3-powered chatbot can suggest more products to the user in a way a salesman would. The human-like text generation will give the user an impression as if they are dealing with an actual human, and in the longer run, this might help in increasing the store’s sales.

Automated Website Generation

Since the last few months of the 2020 COVID lockdowns all over the world, there’s been noticed a phenomenon, that can be called the 2020-Internet Boom. With the traditional brick-and-mortar shops closed down, more and more businesses are coming online with their websites! 

For a small business owner, expanding their business online can be cool! However, paying a freelance web developer 100s of dollars for a website may not be a financially viable option for many.

Now, imagine being able to describe to a robot the kind of website you want, the fancy UI elements you would like in your website, the use cases, and everything, and then boom! You have a fully functional demo ready in front of you, one that exactly fits your use case! Sounds like science fiction, right?

Well not anymore! There is no need to just “imagine” this. This is quite possible with GPT-3, the model being capable of generating a fully functional website for you. While this website might not have all the functionalities that a professional web developer might get you, but you can get a pretty cool website ready for probably a lot cheaper than what a web developer will charge you for the same work. 

Next-Gen Real-Time Natural Language Translations

Since the launch of Google’s Pixel Buds 2, one of the first commercial products capable of translating conversations as you speak, real-time language translation has been quite a craze during wireless headphone launches. The technology was designed in a way that two people not knowing each other’s language might be able to talk easily.

However, there was a flaw within the core design of this technology, and up until now, the technology was more of a fad than a feature in the sense that it was not as good as it was promised to be.

This core design flaw was the lack of an AI system powerful enough to predict what the user was going to say, and have that translated in advance.

This resulted in a “lag” of a sort that disrupted a more natural conversational flow between the two people talking.

However, now that GPT-3 is here, things are certainly bound to change. The team of Data Scientists, AI Researchers, and NLP experts at OpenAI trained GPT-3 in a way that it can provide a much faster and more accurate translation accompanied by a very advanced text prediction.

These things combined can provide GPT-3 huge leverage over Google or Microsoft’s AI for real-time natural language translation.

Making the Internet Safe

 One of the biggest differences COVID-19 has made to society is that it has pushed the entire world online. Social media platforms all over the world have reported a user base growth and a significant increase in the online activity of their users. 

Now, a huge problem associated with this increase in the social media presence is the resultant increase in the toxicity on these platforms. Anti-mask campaigns, conspiracy theorists, online trolls, and the abundance of free-flowing fake news on social media platforms like Facebook, Instagram, Twitter, and Reddit have been at an all-time high. The existing systems in place for the protection of the users are failing.

In such a situation, a more powerful, GPT-3-powered sentiment analysis, the moderating system can come in handy, effectively moderating the content online in real-time and protecting the user base against the toxicity.

These are just a few uses of the many business use cases of GPT-3 that we have discussed here. The possibilities with GPT-3 are just limitless. Since the GPT-3 came out just recently, the innovations are soon to follow.

The flexibility of this AI-based model would certainly allow it to be integrated with all sorts of fields, be it the consumer markets, the banking industry, etc. In one way or the other.

What do you think about GPT-3? Do you have any suggestions on the possible business use cases of GPT-3? Mention in the comments section.

About the author:

A Deep Learning, Data Science enthusiast, and tech blogger by passion, I believe data is simply the most powerful weapon in this digital age. Skilled in Python, HTML-CSS-Javascript, Machine Learning, and Data Analysis, I’m currently pursuing a degree in B.Tech. focused in Computer Science with a specialization in Artificial Intelligence & Machine Learning from the Vellore Institute of Technology, Bhopal.
My primary skill domain is Computer Vision and Cognitive Computing, and I aim at contributing as much as I can to the advancement of the healthcare sector through Deep Learning. My favorite Machine Learning quote – “Data has a better idea.”